Feature: Fiorucci Drops Spring/Summer 2023
The Fiorucci spring/summer 2023 collection imagines a hazy scene where memories meet with the promise of what is coming next. Perhaps it’s the morning after. Or maybe it’s the morning before. The pull of the discoteca is slowly surfacing, but for now there's a stillness in this moment of calm.
Artistic Director Daniel Fletcher plays with duality in his latest offering for the heritage Italian house. This transpires in its colour palette where softer, subdued tones meet with bolder, typically Fiorucci hues. Muted peach is paired with a rich teal and sage green, while lilac sits alongside baby blue and ochre, while lemon yellow offers a smouldering radiance punctuated amongst jolts of lime and fuchsia.
Prints play on the dawning of the day with artist Nicholas Law working in collaboration with Fletcher to create the pastel “morning rise” motif, realised across oversized knitwear and natty short twinsets. The Fiorucci logo takes on an elevated guise, stepping back to allow for new design signatures to push through.
This play on the soft meeting with the bold also extends to fabrication. Louche silk-like shirts are worn over jersey vests with woven icon patches of Fiorucci Angels, while straight-cut, laser-etched denim are presented alongside towelling playsuits and jersey casuals. Knits perfectly encapsulate the offering’s overarching mood, moving through intarsia Fiorucci signatures to crochet (its methodical technique a point of interest here) and are intended to be worn in contrast with soft-touch lightweight fabrics or denim.
And, for when the discoteca does come calling, a slurry of punchy party looks are ready to breakout. Consider a slinky black dress decorated with a rhinestone neckline, graphic heart-print pieces, and the new balconette dress, each of which has been designed to be worn with satin pouch bags.
The spring/summer 2023 campaign plays on the collection's Seventies-inspired mood and was photographed in Milan by Andy Massaccesi. The collection is shown amongst classic Italian furniture from the era in which Fiorucci was founded, illustrating the timeless reference points of this collection specifically, and the Fiorucci aesthetic at large.
Photos Courtesy of Fiorucci
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