Feature: Buttercloth x Van Gogh Museum Limited Edition Collection Debuts for 50th Anniversary of Van Gogh Museum
Inspired by Vincent Van Gogh’s appreciation for nature and color, and in celebration of the 50th Anniversary of the Van Gogh Museum, Buttercloth is proud to introduce this limited edition collection in partnership with the Van Gogh Museum. The agreement was brokered by Van Gogh Museum’s licensing representative IMG. In this extraordinary collection, Buttercloth’s founder Danh Tran captures the spirit of Van Gogh’s point of view throughout Buttercloth’s exclusive garments, with beautiful patterns incorporating Vincent’s rich, colorful floral paintings.
Buttercloth will be offering the limited-edition collection beginning on February 28th online at buttercloth.com. The collection will include short sleeve button up shirts, long sleeve button up shirts, short sleeve t-shirts, and short sleeve polos and will range in price from $78.00 to $198.00.
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Van Gogh Museum Website: Van Gogh Museum 50th Anniversary
Photos Courtesy of Buttercloth / Van Gogh Museum / Kinetic Media Group
Exploring the more than 35 self portraits of Vincent van Gogh, Buttercloth’s founder Danh Tran captures the spirit of Van Gogh’s innovation and his love for the craft. Short of money and struggling to find models in Paris, Vincent was determined to hone his skills as a figure painter, so he found a simple solution in painting himself using a mirror. In another letter to his brother Theo, Vincent van Gogh said, "I purposely bought a good enough mirror to work from myself, for want of a model." (Vincent van Gogh to his brother Theo, 16 September 1888)
Through his choices of color and backgrounds, each Van Gogh self-portrait reflects the continual development of Vincent's artistic style. Early dark backgrounds gradually become lighter and more colorful. His brush strokes become more heavily textured with a raised surface, this “impasto” technique ultimately helping to distinguish some of his best works.
Like Van Gogh, Danh Tran loves his own art form, and has a passion for helping men look and feel good. His regard for originality, and the determination necessary to accomplish it, is evident in the revolutionary soft fabric he invented and named “Buttercloth.” Not only the world’s most comfortable shirts, Danh’s addition of subtle details and distinctive patterns further define and make Buttercloth garments truly exceptional.
Through Van Gogh’s paintings and letters, the Limited-Edition collection allows all to own an exquisite Buttercloth garment while experiencing the mastery and mystery that is Vincent van Gogh.
Buttercloth, “The World’s Most Comfortable Shirt,” is a premium, men’s lifestyle brand that is reinventing essentials through innovation, style and outstanding comfort. Following a successful launch of their revolutionary fabric in 2017, the founder, Danh Tran, was invited to appear on ABC’s Shark Tank, where he made a $250,000 deal with investor Robert Herjavec. Together Danh and Robert are building a global brand that promises to make guys “look like a Friday night, but feel like a Sunday morning.”
The Van Gogh Museum celebrates its 50th anniversry in 2023!
With over 200 paintings, close to 500 drawings and more than 700 letters, the Van Gogh Museum houses the largest collection of works by Vincent van Gogh anywhere in the world. The Van Gogh Museum has been inspiring countless devotees with the life and work of Vincent van Gogh and his contemporaries for over 50 years. All of the products are developed with Vincent van Gogh’s heritage in mind and every purchase contributes to maintaining the Van Gogh Museum activities, during the 50th anniversary celebrations and beyond.
More information: Van Gogh Museum 50th Anniversary
Producers
Anthony Vu Cao
Chrissy Wang
Photos
Ivan Yongqi Liu
Photo Assistant
Yvonne Chen
Stylist
Johnny Thong Hoang Nguyen
Groomer
Lawrence Fan
Models
Victor Ross
Caio Ceasar
Videographer
Quan Nguyen
Production
Kinetic Media Group (@KMGstudio)
Photo Studio
APEX Photo Studios (LA)