Feature: YG's 4HUNNID Launches Latest Collection with an Exclusive Pop-Up at Fred Segal
Los Angeles-based experiential retailer Fred Segal announces an exclusive activation with YG's 4HUNNID. Where the streets meet the strip, the collection and collaborative experience combine West Coast street culture and the quintessential LA nightlife of the past.
4HUNNID for Fred Segal features the latest Spring 2023 installment of Kut & Sew premium pieces from 4HUNNID, including the limited edition all-white 4HUNNID block runners and the extremely limited LA-made varsity jackets, alongside premium heavyweight fleece and tees.
Quality and craftsmanship remain central to the collection, with an emphasis on comfort and custom, relaxed fits. From the color coordination to the stripe pieces and graphic logos, the collection highlights the deep LA roots that both 4HUNNID and Fred Segal share.
The 4HUNNID for Fred Segal collection ranges from $50 to $1,000 and is available now through February 28, 2023, at Fred Segal Sunset Boulevard and online at fredsegal.com.
Founded by artist YG, 4HUNNID is a lifestyle brand grounded in West Coast street culture. The 4Hunnid brand is embedded in YG's DNA and is inspired by the same Compton culture, daily morals, and lifestyle that influences his music. Raw, edgy, and unapologetic, the collections are made in LA and consist of high-quality, heavy-weight fabrications and custom, unique fits.
Photos Courtesy of 4HUNNID x Fred Segal
Instagram: Fred Segal
Instagram: 4HUNNID
Buy Online: Fred Segal Online
