String Ting® London Marks 5-Year Anniversary with Collectible City Mascots Collection Honoring Iconic Cities
String Ting® London is turning five, and they’re marking the milestone with the launch of their most exciting collection yet: the String Ting City Mascots. This year-long series of limited-edition bag charms, keychains, and phone straps celebrates the charm, culture, and creativity of cities that have inspired the brand's global journey and represent the brand’s Global community.
The first release is perfectly timed for Lunar New Year: meet the Dancing Lion , a vibrant mascot honoring Hong Kong's rich traditions and festive spirit. Dropping on January 17, 2025, the Dancing Lion is more than just an accessory—it's a symbol of luck, strength, and joy.
Throughout the year, String Ting will introduce more City Mascots, each capturing the unique essence of iconic locations like Paris, New York, Tokyo, Seoul, Taipei and Los Angeles. Whether it’s a croissant for Paris, an apple for New York City, a dumpling for Taipei, or a soju bottle for Seoul, every mascot is designed to bring a touch of playful luxury to your everyday style.
“This collection is our love letter to the places and people that have shaped String Ting,” said Rachel Steed-Middleton, Founder and Designer of String Ting® London. “Each mascot is thoughtfully designed to tell a story, blending our signature style with the spirit of the city it represents. We can’t wait for our community to start collecting them!”
Each mascot is produced in limited quantities, making them highly collectible for String Ting fans and design lovers alike. The collection showcases the brand's commitment to craftsmanship, incorporating a stunning variety of high-quality materials such as Grade A semiprecious stones, rose quartz, lapis, jade, obsidian, apatite, amethyst, red jasper, and carnelian. Additionally, many of the designs feature dazzling Swarovski® crystals and intricately crafted Japanese Miyuki beads, ensuring each piece is both luxurious and unique.
Since launching in 2020, String Ting has redefined accessories with its hand-beaded phone straps and bold, colorful designs, winning the hearts of trendsetters, celebrities, and creatives around the globe.
The String Ting City Mascots collection will roll out in phases, exclusively available at stringting.com. Don’t miss your chance to snag the Dancing Lion, launching January 17, 2025, as the perfect start to your collection. GR8T
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Website: String Ting
