Feature: REPRESENT Opens First Brick and Mortar Store in Los Angeles
REPRESENT is announced the opening of the brand’s first standalone brick and mortar store location in Los Angeles’ famed West Hollywood neighborhood.
The new site will span over 3,100 square feet and will serve as both the brand’s flagship store and office space. The REPRESENT flagship location’s interiors will be outfitted in a flat white plaster finish, and feature bespoke fixtures and Restoration Hardware furniture, while including high ceilings, clerestory windows and shaded 50 ft glass frontage. The neighborhood is home to a wide variety of boutiques and restaurants, including H Lorenzo, Louis Vuitton, Maxfield, and Chrome Hearts to name a few, positioning REPRESENT among incredible brand adjacencies.
Founded in 2011 by brothers George and Mike Heaton, British brand REPRESENT is a fixture within the luxury streetwear space. Their garments are the embodiment of relentless effort, refinement, and constant progression. Each piece is the result of a meticulous design and production process, with expert craftsmanship being an unremitting factor running throughout every collection, silhouette, and individual garment.
Los Angeles has always been an inspiration point for Represent, for founders George and Mike Heaton, as well as in the design language. “Mike and I have been taking trips to LA for nearly a decade now, and you can really see the aesthetics come through in the brands DNA. With our growth strategy focused on America, we wanted to set out a base, a community, and a team stateside whilst being able to connect with our consumers face to face, and it felt right to open a store here,” says George Heaton, co-founder.
The Los Angeles store is the first of 3 physical locations REPRESENT will open in 2024. As an omnichannel brand, REPRESENT has grown into a huge community over the past years via retail and pop ups, and are now ready to expand and plant roots in a more permanent way.
The REPRESENT flagship will open doors on 461 North Robertson Boulevard in March 2024 and exclusively carry REPRESENT products, including exclusive soon to launch capsule collections.
Photos: courtesy of Represent
Instagram: Represent