Feature: Fred Segal Celebrates The Launch Of ‘The Neighborhoods’ Collection
Los Angeles-based experiential retailer, Fred Segal and lauded designer Alfredo Settimio celebrated the launch of Fred Segal’s new collection, The Neighborhoods. Guests had the opportunity to debut the new collection at Fred Segal on Sunset Boulevard followed by an intimate dinner catered by Tesse.
The Neighborhoods Collection, inspired by and created in LA. With comfort and confidence at the forefront of the designs, it consists of over 20 styles including sweatsuits, hoodies and tees in a variety of colors. Built on a foundation of heritage, inclusivity, and love, The Neighborhoods draws inspiration from the unique tapestry of vibrant communities and cultures in the City of Angels. Developed by Settimio with uncompromisingly ultra-soft fabrics, the line offers an intentionally oversized fit in celebration of body diversity and without gender in mind. Settimio also took on the FRED SEGAL logo, revamping the iconic stamp for a fresh take while preserving the brand’s legacy. The Neighborhoods Collection is a true tribute to Fred Segal’s original ethos; that fashion should be fun, easy, and for everyone. The collection retails for $180 to $390 and will be available at Fred Segal stores and online on September 1st.
“Fred Segal used to say his brand was about being comfortable, casual and sexy. We wanted to produce our first collection honoring his description of how his clothes should be, with a modern edge. It was an honor to work with Alfredo Settimio. His creativity and expertise brought to life what we had envisioned for this collection with its oversized cuts and relaxed silhouettes. We want more people to look and feel great,” says Jeff Lotman, CEO, Fred Segal & Global Icons. “We’re especially proud of the fact that the collection was designed, cut, sewn, dyed and manufactured locally here in Los Angeles. As I look to the future of Fred Segal, I think this project as a way for us to continue to look forward and offer a space for discovery, expression, and acceptance,” continued Lotman.
WHO: Jeff Lotman, CEO of Fred Segal; Alfredo Settimio, Designer; Delilah Belle Hamlin, Model; Nico Greetham, Actor; Powell Aguirre, Athlete; Paloma Garcia-Lee, Actress; Albert Muzquiz, Influencer
WHEN: Tuesday, August 30, 2022 at 8:00 PM PST
WHERE: Fred Segal at 8500 Sunset Boulevard, West Hollywood, CA 90069
Photos Courtesy of BFA
Instagram: Fred Segal
Official Website: Fred Segal Online
