Feature: forte_forte x amourrina: Honoring Centuries-old Tradition of Venetian Master Glassmakers
forte_forte x amourrina exclusive collection
The Italian fashion Maison forte_forte and Venetian glassmaker Amourrina launch their exclusive partnership, drawing inspiration from a journey to discover a thousand-year-old tradition. The “forte_forte loves amourrina capsule” is available from the f_f primavera 2024 collection in forte_forte boutiques and their official website.
A homage to the lagoon, Venice and Murano, the new collaboration “forte_forte loves amourrina” originates from a special encounter and the love for the centuries–old tradition of venetian master glassmakers.
Murano is precisely where the venetian art of glass making is practiced. using a particular and time–honored technique, artisans shape the glass by hand into authentic venetian murrina rods, which are then cut into small cross–sections to form the traditional amourrina glass beads characterized by their perfect and delicate transparency and unique shape.
A shared vision of supporting Italians craftsmanship and celebrating the venetian cultural heritage has thus brought together Giada Forte and Elisa Evangelisti, culminating in the creation of this unique capsule, where every single bead is rigorously handcrafted by Amourrina Venetian master glassmakers. these small, yet celebrated, glass gems encapsulate the history of a thousand–year–old art that still survives in the area of Venice, adding to an overwhelming awareness of belonging to one’s own community and territory.
All the jewelry in the “forte_forte loves amourrina” collection is lovingly and patiently handcrafted in Murano by skillful kiln masters, pullers, grinders and bead makers, who make every single element using the same techniques handed down from generation to generation.
Photos Courtesy of forteforte x amourrina
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“Amourrina beads are made using historic techniques that are unique to Murano. We believe that keeping these practices alive is essential to preserving Murano’s cultural heritage and protecting its local skills. Culture informs our very being and shapes our identity. making culture central to policies is the only way to ensure that development is human–centered, inclusive and equitable. cultural heritage, both physical and intellectual, and creativity are resources that must be protected and promoted with the utmost attention and respect”, explained Elisa Evangelisti, founder of “Amourrina”.
Each piece of jewelry, 18 kt gold–plated, is unique and different from the others, and comes in colors exclusively designed for this collaboration to form minute mosaics, wondrous micro–worlds with endless expressive potential bursting with deep, vibrant colors. A beauty inextricably linked to its fragility reminds us how important it is to protect cultural diversity and creative talent.
“I love glass,” stated Giada Forte. “it is a material that fascinates me and has always been a part of my life. it is a material that has great strength and yet, at the same time, it is fragile and delicate, both masculine and feminine. glass can give color a vibrant appearance, while also imbuing it with a precious and sophisticated transparency. It has always inspired forte_forte’s collections because it is part of my childhood: my mother always loved Murano glassware and antique glass and she has handed this passion on to me. I vividly recall winter Sundays spent with her as a child, browsing for glass in the antique markets and secret corners of Venice and Murano”.
In 2020, the art of Murano glass bead making was added to UNESCO’s list of intangible cultural heritage.
