Feature: Badgley Mischka Reveals New Partnership with FashWire
Badgley Mischka announced partnership with AI-powered shopping platform, FashWire. To celebrate the announcement, Mark Badgley, James Mischka and Kimberly Carney hosted a private cocktail reception for stylists, celebrities, and members of the press on Wednesday, February 28 in Los Angeles.
“Badgley Mischka is excited to partner with FashWire. Through this partnership, we can leverage FashWire’s innovative technology to streamline and enhance our customer experience, expand our global reach, and ultimately drive growth for our brand,” stated Badgley Mischka President Kay Vosburgh-LeGrand. “We want the digital expression of our brand to represent the very best in brand and product storytelling, and this collaboration will help us connect with consumers in new and exciting ways while staying true to our brand's core values.”
"We are thrilled to have Badgley Mischka on the FashWire platform. Their collections connect perfectly with the style our luxury user is craving," said Kimberly Carney. "As FashWire continues to expand its footprint in the luxury market, we have partnered with the industry's most innovative and industrious leaders. We have kept a keen eye on the celebrity-driven space and how that resonates with our consumers. We expect a lot of our users will be swiping right on Badgley Mischka dresses, shoes, and accessories that they want to wear to special events this spring!"
Using the FashWire app or website, consumers can shop a curated edit with a comprehensive range of 30,000+ products from over 475 brands across more than 60 countries. FashWire uses its rich data sets capabilities to enable consumers to navigate the breadth of products available, providing an inspiring and more personalized discovery experience. Consumers can like and favorite the products and collections they love – to revisit their items later, or they can purchase directly from brands. For the brands, FashWire analytics provide real-time, essential data on consumer behavior and feedback that they can leverage to improve their collections by making smarter production decisions to drive conversion, repeat purchases, and profitability. Brands can also build relationships with their consumers through the platform. Consumers have direct access to each brand’s mission, backstory, social media channels, website, exclusive interviews, and more.
To learn more about FashWire, visit www.fashwire.com or download the app on the Apple Store or Google Play Store. Throughout the month of February, as part of The Wires monthly Dollars for Downloads program, FashWire is donating $1 for every download of the app to Water.org.
Photos Courtesy of Fashwire and Rich Royal
