Discover ITY Cosmetics' Striking Debut at KCON LA 2023

ITY Cosmetics, also known as INTO YOU in China, made its spectacular debut at KCON LA 2023. This dynamic beauty brand stole the spotlight in the City of Angels, capturing the hearts of K-pop fans and makeup lovers with its innovative lip product - the ITY Lip Clay.

This star product from ITY Cosmetics boasts a remarkable semi-solid texture that offers impeccable coverage and a luxurious matte finish. It not only enhances lip volume and dimension but also delivers rich and vivid colors that are sure to make a statement. Plus, its long-lasting and smudge-resistant formula makes it an absolute must-have for both lips and cheeks.

KCON Attendee Trying ITY Cosmetic

Over three action-packed days, ITY Cosmetics welcomed thousands of local consumers, leaving them spellbound with its unique beauty offerings. The brand's commitment to individuality and self-expression shone brightly, sparking curiosity and interest among North American consumers.

ITY Cosmetics' presence at KCON LA 2023 also caught the attention of fellow exhibitors, paving the way for exciting collaborations with other beauty brands. This event served as a networking haven, showcasing ITY Cosmetics' immense potential in the North American market.

The brand has also taken the fashion world by storm, recently partnering with the renowned fashion house, 3.1 Phillip Lim. This collaboration made a significant appearance at the New York Fashion Week runway show in September. Stay tuned for what's next from this dynamic beauty innovator. GR8T

Photos Courtesy of ITY Cosmetics
Instagram: @ity_cosmetics
Official Website: www.intoyoucosmetics.com/